Crying out for attention.?

I get attention because I put alot of effort into my looks (I model) yet my guy demands attention from every female he meets, and rubs my nose in it. He flirts outrageously with his friends girlfriend in front of me, and she is not as pretty as me, ao either is he handsome.he smiles at every woman, criticizes my looks,skin always negative. I went from blonde to dark (natural colour). and it suits my colouring wel,everyone twlls mel. Now i find he goes out of his way to point out blonde women on TV and in street.Is this deliberate?what does it all mean?